Lichter photography

Overview:

VTC partnered with Gibson Guitars, a globally recognized music brand, to create an unforgettable presence at the Sturgis Buffalo Chip. The collaboration aimed to infuse the event with the spirit of rock, rumble, and rebellion that defines Gibson's legacy. Through innovative hospitality, merchandising, and artist integration strategies, Gibson achieved a groundbreaking partnership that resonated with the Sturgis audience and left a lasting impression.

Scope of Work (2012-2016):

Sponsorship | Integrated Marketing | Artist Relations & Integration | Media Production

Outcome:

The partnership between Gibson and the Sturgis Buffalo Chip proved to be a resounding success. The partnership was recognized as one of the most innovative and cutting-edge in Gibson's history, solidifying its position as a leader in the hearts, minds, and wallets of American motorcycle consumers.  

VTC's partnership with Gibson Guitars at the Sturgis Buffalo Chip exemplifies their ability to create impactful brand experiences and forge meaningful connections with audiences. The collaboration resulted in a memorable and successful campaign that continues to inspire and resonate within the music and motorcycle communities.