Overview:

Country Music Television (CMT) sought a partner to develop and execute a thrilling week-long Bike Week series, aiming for original content that would resonate with their audience and boost ratings. The scope of work involved concept development, integrated marketing, and on-the-ground event production. The resulting Bike Week series was a major success, securing a spot among CMT's most highly rated shows ever.

Scope of Work (2013):

Concept Development | Integrated Marketing | Press Relations | Event Production 

Outcome:

The CMT Bike Week series surpassed expectations, generating high ratings and establishing itself as a landmark program for the channel. The combination of captivating content, strategic marketing, and expert event production resulted in a resounding success that continues to be recognized.

The CMT Bike Week project stands as a testament to the power of partnership and the ability to create impactful television content around American motorcycling.  By combining innovative concepts, targeted marketing, and expert event production, the partnership delivered a memorable and highly successful series that continues to resonate with viewers today.