Our work

American Flat Track, in collaboration with Lon Nordbye and the executive leadership of the Buffalo Chip in Sturgis, sought to elevate both national and international media visibility by organizing a live race within the iconic Chip amphitheater. The event was widely acclaimed and is considered one of the most exceptional flat track racing events in the history of American motorcycling.

V-Twin Curators has a proven track record of robust revenue performance and driving sustained growth. This expertise is precisely why the world's largest Sturgis Rally and premier motorcycle tourism destination has entrusted us as their integrated marketing and sponsorship agency of record.

Lon Nordbye and the Sturgis Buffalo Chip team were pivotal in Indian Motorcycle's 2016 global launch of the iconic FTR model. Through strategic marketing, media integration, and a dynamic live unveiling, the event honored Indian’s rich racing heritage. Featuring legendary racers and champion Jarred Mees, the launch showcased the power of collaboration in creating industry-defining moments.

Bagger Racing League’s breakout success called for a bold leap forward, and we delivered. With V-Twin Curators at the helm, we redefined their brand by creating not just a striking new logo and identity, but also a unified brand template and a hybrid e-commerce and digital publishing website. The results? Unprecedented growth and engagement that speak volumes about the power of a cohesive and strategic brand evolution.

Gibson Guitars partnered with The Chip to boost international and national exposure for its sub brand, Epiphone Guitars, emphasizing their shared spirit of rock, rumble, and rebellion. This lifestyle-driven collaboration generated significant earned media, native brand integration, and authentic endorsements from celebrities and musicians, including Mike Wolfe of American Pickers, amplifying the brand's reach and credibility.

Sailor Jerry partnered with Lon Nordbye and The Chip to create a pioneering strategy aimed at driving both international and national brand awareness, engaging consumers, and boosting off trade sales. This innovative collaboration integrated the Sailor Jerry brand and product into proprietary marketing efforts, on-site activations, and custom branded content, establishing it as the flagship partnership within William & Grant’s portfolio.

The breakout electric vehicle and micro-mobility festival, known as "North America's Largest Electric Vehicle Festival," teamed up with Lon Nordbye and V-Twin Curators to lead business development and integrated marketing for its motorcycle and micro-mobility segments. Through their efforts, the festival secured commitments from several leading electric motorcycle and micro-mobility brands, creating opportunities for the next generation of enthusiasts to engage, test, and purchase innovative products.