Elevate Your Brand at the Michael Lichter’s sturgis Photography exhibition
The 85th Pappy Hoel Motorcycle Rally isn’t just a national and international event—it’s a vibrant celebration of culture, craftsmanship, and community. This year, one of the rally’s most popular attractions is the exclusive Sturgis photography showcase by the legendary Michael Lichter, setting the stage for one of the world’s best collections, of art, motorcycles and custom culture.
Lichter’s work, renowned for encapsulating American motorcycling's spirit and camaraderie over 45 years, will be featured in the state-of-the-art Expo Center gallery at Full Throttle Sturgis. But beyond breathtaking visual storytelling, this event is more than an exhibition—it's an unparalleled marketing opportunity for brands eager to connect with a national and international audience of passionate consumers, industry leaders, and influencers.
A Groundbreaking Culmination of Culture & Influence
With Michael Lichter as its focus, this photography exhibition combines storytelling, heritage and lifestyle elements. From July 1st to August 10th, Full Throttle Sturgis attracts hundreds of thousands, offering marketers an unrivaled platform to align their brands with American motorcycling culture’s core values of independence, innovation, and craftsmanship while connecting with a passionate, engaged audience.
Immersive Brand Integration
Brands can build life-long connections through exhibition sponsorships, content marketing, events and promotions at Full Throttle Sturgis. By integrating their story into this cultural exhibition, they gain a unique opportunity to engage authentically with storytelling-driven audiences and host memorable VIP experiences alongside Lichter’s photography.
Priceless Content Creation
The world-class gallery environment, Lichter’s stunning photography and the best custom Harley-Davidson’s on the planet provided by the Mama Tried Motorcycle Show provide exceptional opportunities for brands to enhance their digital presence. From emotional storytelling to engaging behind-the-scenes content, this showcase offers unrivaled content opportunities, allowing brands to stand out in today’s competitive digital landscape.
The Experience of Full Throttle Sturgis
Beyond the exhibition, Full Throttle Sturgis is the rally’s premier tourist and custom culture destination. Whether it’s the bustling Full Throttle Saloon, headlining concerts, or the Papy Hoel Campground this 300-plus acre property its customers support brands that enhance their experience making it the perfect partner to grow your audiences and make memorable relationships.
What’s the Next Step?
The Michael Lichter photography showcase and Full Throttle Sturgis offers brands a unique platform to build trust, create emotional connections, and produce content for year-round campaigns. Join this legacy event and elevate your brand’s story—contact us today to explore partnership opportunities and make your mark by Clicking the Link Here
