Written By Lon Nordbye

Full Throttle Sturgis ® Joins Mama Tried Motorcycle Show ® for an Unforgettable Weekend of Harley-Davidson Culture

STURGIS, South Dakota, Feb. 14, 2025 (VTC Newswire) Full Throttle Sturgis, one of the world’s most iconic American motorcycle destinations, is thrilled to announce its participation in the highly anticipated Mama Tried Motorcycle Show and Flat-Out Friday. The events will take place on February 21st, 22nd, and 23rd at The RAVE | Eagles Ballroom and Fiserv Forum in the heart of Milwaukee. Known as the crown jewel, winter event for Harley-Davidson enthusiasts, Mama Tried and Flat-Out Friday are set to bring together racing excitement, custom bikes, and motorcycle culture for an unforgettable weekend. 

“The Mama Tried Motorcycle Show is the 'South by Southwest' of motorcycling, and we thank creators Scott Johnson and Warren Heir Jr. for letting us be a part of it,” said Michael Ballard, owner of Full Throttle Sturgis. “Being such huge fans ourselves, we had to bring the Mama Tried crew to Sturgis to stay, play, and ride with us. If you can’t make it to Milwaukee, come visit them at the Mama Tried Display at the Full Throttle Expo during the 85th Pappy Hoel Motorcycle Rally.”

Mama Tried Motorcycle Show and Flat-Out Friday are much more than events—they are a movement. Whether you’re drawn by the extraordinary custom builds, the adrenaline of flat-track racing, or the chance to connect with fellow bikers, the shows capture the spirit of motorcycle culture. It’s a winter tradition that pulses with energy, passion, and camaraderie, bringing the motorcycle community together during the off-season.

“Mama Tried isn’t just a show—it’s a gathering of the most passionate and dedicated Harley-Davidson fans,” said Jesse James Dupree, Jackyl frontman and co-owner of the iconic Pappy Hoel Campground. “We’re excited to be part of a celebration that embodies the essence of American motorcycle culture we all live for each August in Sturgis.”

Full Throttle Sturgis will have a feature display and activation at the motorcycle show, where fans are invited to come say hi, get all your Pappy Hoel Campground camping and concert information and who knows maybe Michael and Jesse will be there too! 

Camping, Cabins & VIP Upgrades:

Rally attendees can make the most of their Sturgis experience with accommodations to fit every style, including tent and RV camping, deluxe cabin rentals, and VIP upgrades.

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About Full Throttle Sturgis ®

Full Throttle Sturgis is not just a destination, it’s a way of life. Known as the world’s largest biker bar, the venue has become synonymous with the spirit of freedom, camaraderie, and adventure that drives American motorcycle culture. Home to legendary performances and unforgettable experiences, Full Throttle Sturgis is the heartbeat of the Pappy Hoel Motorcycle Rally. Don't miss this milestone event filled with music, camaraderie, and the roar of Harley engines. Gather your crew and join us this August at the 85th Pappy Hoel Motorcycle Rally for an unforgettable celebration of motorcycling, music, and custom culture. For more information visit www.fullthrottlesaloon.com.

About Mama Tried Motorcycle Show ®: 

Immerse yourself in the heart of motorcycle culture at the Mama Tried Motorcycle Show, a weekend extravaganza held in Milwaukee, WI. Founded in 2014 by Scott Johnson and Warren Heir, this immersive event kicks off with Flat Out Friday, an electrifying indoor flat track race. Gear up for a world-class bike show following the race, showcased at the iconic The Rave | Eagles Ballroom. Dubbed the "South by Southwest of motorcycling," the Mama Tried Motorcycle Show attracts a legendary gathering of motorcycle racers, customizers, industry press, and enthusiastic fans. It's a one-of-a-kind celebration unlike any other!

Lon Nordbye
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