Full Throttle Saloon ® Celebrates Record Levels of Motorcycle Tourism & Charitable Contributions at the 84th Sturgis Rally
Sturgis, SD (09-17-24) – Full Throttle Saloon, the premier camping and entertainment destination for the Sturgis Rally, is proud to announce record-breaking levels of motorcycle tourism and charitable contributions during the 84th Sturgis Rally. This milestone highlights the saloon's ongoing commitment to positively impacting the local economies and communities of the Black Hills.
“We focus on providing a world-class music, motorcycle and memorabilia experience at our 600-acre property, not only during the rally, but for the entire outdoor tourism season,” says creator and president Michael Ballard. “Thanks to our passionate and loyal fans all around the world, we continue to see record growth and contributions to our local charities.”
2024 Full Throttle Saloon Key Highlights:
Increased Infrastructure: Over 100,000 square feet of new shaded outdoor and temperature-controlled indoor space was built to accommodate the growing numbers of attendees.
Massive Motorcycle Tourism: Non-rally motorcycle tourism saw the largest percentage of growth with 30% more visitors during the outdoor tourism season.
Record Rally Attendance: Despite 2024 being a year before the 85th anniversary in 2025, Full Throttle Saloon experienced 15% more campers, concertgoers, and shoppers than previous rallies.
Peak Charitable Contributions: Over $25,000 in charity funds donated to local organizations, including Sturgis Youth Rodeo, Ellsworth Defender Fund, Sturgis Ambulance and Rushmore Sports Boosters of Rapid City.
Marketing & Sponsorship Horsepower: Long-term partnership with veteran rally and motorcycle industry executive Lon Nordbye for more opportunities and integrations with top brands.
“With an unparalleled Harley-Davidson experience, world-class facilities, and top-tier entertainment, the Full Throttle Saloon is poised for improvement and growth for years to come,” says Lon Nordbye, president of V-Twin Curators, LLC. “It’s an experience that inspires a deep sense of freedom and camaraderie that draws people in, making them want to be part of this growing community—not just during the rally, but throughout the entire tourism season.”
Since 2000, Full Throttle Saloon has transformed into a sprawling 600-acre destination. It features a full-service campground, a general store, a concert amphitheater, a motorcycle and art expo center and much more. Exciting plans are already underway to make the 85th Sturgis Rally and the 2025 outdoor tourism season the most unforgettable yet. For all the details, visit fullthrottlesaloon.com and start planning your adventure today!
About Full Throttle USA: Full Throttle Saloon, one of the highest-rated reality shows in television history, has a massive national and international following, making it one of the most popular and widely recognized brands in American motorcycling. Located on a 600-plus acre resort, it is the must-see attraction of the annual Sturgis Rally in August. The destination offers more than a saloon—it’s an unmatched experience with a full-service campground, concert amphitheater, and a high-energy blend of entertainment, shopping, dining, and amenities. Visit fullthrottlesaloon.com for complete details on accommodations, concerts, entertainment and events for the 85th Sturgis Rally in 2025.
About V-Twin Curators: V-Twin Curators is a full-service agency specializing in connecting brands with American motorcycle enthusiasts. Our collection of passionate, V-Twin professionals, properties, partners understand your goals and target audience. We move beyond generic, third-party campaigns to create authentic, integrated connections that drive real results and make connections that will last a lifetime. Ready to elevate your brand? Partner with V-Twin Curators to experience the competitive advantage of being an authentic part of the American motorcycling mindset and culture. For more information, visit www.vtwincurators.com.
For Marketing | Media | Sponsorship Contact:
V-Twin Curators, LLC.
Lon Nordbye
C: (605) 415-5599 | E: lon@vtwincurators.com
