Full Throttle Saloon ® Announces Long-term Partnership with Lon Nordbye and V-Twin Curators ® Agency
Sturgis, SD (July 23, 2024) After garnering a national and international audience of millions through its hit reality TV show, Full Throttle Saloon today announced a new partnership with veteran executive Lon Nordbye and his newly formed V-Twin Curators agency. This collaboration promises to set the stage for the preeminent marketing, promotions, and live experience platform leading up to the 85th Sturgis Rally in 2025.
"We're thrilled to welcome Lon to the Full Throttle family! His innovative plans, proven processes, and business relationships will make strong and lasting contributions.”, said Michael Ballard, Creator & Owner. “Don’t miss your opportunity to connect with Lon during this year’s rally to learn about all the exciting improvements and opportunities coming in 2025 and beyond!"
Nordbye’s primary focus will be to integrate top commercial brands into Full Throttle’s expanding portfolio, which includes onsite venues, promotions, media content, and live experiences. With over two decades of creating successful sponsorships at the Sturgis Rally, Nordbye's expertise will drive growth and innovation, adding to Full Throttle’s leading presence in the Sturgis market.”
"Michael, Jesse, Angie, and the Full Throttle team have created an incredible Sturgis Rally destination that rally-goers love," said Nordbye. "With Full Throttle’s massive onsite audience, national marketing reach, and top-notch sponsor assets, we have endless opportunities to build strong relationships and grow our businesses together."
Located just 7 miles north of Sturgis on Highway 79, the expansive 600+ acre property features cabin rentals, RV sites, and ample tent space at the Papy Hoel Campground. The Full Throttle Saloon offers 9 thrilling days and nights of entertainment, events, and headlining concerts. This year's lineup includes Jackyl, Chris Janson, Lorrie Morgan, Queensryche, and many more!
For companies (both large and small) interested in booking a tour and VIP concert experience during the rally, please contact Lon Nordbye directly at lon@vtwincurators.com. A digital overview of 2025 programs and pricing will be available immediately after the rally.
