babes ride out

Overview:

American Flat Track (AFT) sought to expand its global footprint and cultural influence within the motorcycling community. To achieve this, a groundbreaking collaboration was established to host a sanctioned AFT race within the renowned Sturgis Buffalo Chip amphitheater. This unprecedented event aimed to create a unique and unforgettable flat track racing experience.

Scope of Work (2017-2021):

Concept Development | Integrated Marketing | Sponsorship

Outcome:

The Buffalo Chip TT became a flagship event for AFT, attracting a global audience and generating significant media coverage. The event's success solidified AFT's position as a leading force in flat track racing, showcasing the sport's excitement and accessibility to a broader audience.

The Buffalo Chip TT serves as a prime example of how VTC’s innovative thinking and strategic partnerships can elevate a brand's profile and create lasting memories for fans worldwide.