The PEOPLE
Top American Motorcycle Executives Unite to Drive Business Growth
The Marketers
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Lon Nordbye
Founder and lead architect with over 20 years of experience in business development and integrated marketing within the American motorcycle industry. Known for innovative brand partnerships and exceptional results, Lon's extensive experience and industry relationships offer unmatched expertise in brand management and award-winning campaigns. -
Warren Heir
Influential in American motorcycling culture, lifestyle, and sport. Known for the successful Mama Tried Bike Show and Flat-Out Friday race, Warren creates experiences that resonate with motorcyclists. He is dedicated to crafting a vibrant community and legacy for future generations. -
Ashmore Ellis
Co-founder of Babes Ride Out and a creative force in the motorcycling community, Ashmore is passionate about uniting and empowering women riders. With a focus on fostering camaraderie and inclusion, she creates experiences that encourage participation in shows, rides, and races. Ashmore’s work has made a lasting impact on the culture, inspiring a new generation of riders to embrace the spirit of adventure and the open road.
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Tyler Malkinky
Tyler Malinky, CEO of Lowbrow Customs since 2004, is a passionate vintage motorcyclist known for building and racing Triumph bikes, including a record-holding 1950 model at Bonneville Salt Flats. His collection includes classic Triumphs and Harleys, and he is developing a dual-engine Triumph for the 2021 race season.
The Creators
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Michael Lichter
Lichter's photography career began in 1979 with Easyriders magazine, focusing on motorcycle events like the Sturgis Rally. By 1982, he had established a studio in Boulder, serving clients such as IBM and Kraft Foods. With over 1,000 articles and numerous global projects, Michael has spent the past decade contributing to motorcycling books and exhibiting in galleries, cementing his reputation as a leading motorcycling photographer.
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ALEXA JACOBS
Alexa Jacobs, a celebrated photorealist artist, blends traditional and modern techniques to create captivating works exploring light and reflection. Apprenticed under her father, Scott Jacobs, she has forged her own acclaimed path, pushing artistic boundaries and inspiring future artists while redefining the possibilities of photorealism.
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Bryan Harley
Bryan brings over 20 years of experience in the American motorcycling industry as a journalist and copywriter. His roles have included managing editor, writer, content creator, motorcycle test rider, and product reviewer for top publications and blogs. As the lead storyteller, Bryan crafts unique and compelling narratives around brands. -
Mikey Arnold
Mikey “Revolt” Arnold, a Cleveland-based photographer and videographer for Lowbrow Customs and Forever The Chaos Life, is renowned for his motorcycle imagery and co-founding the award-winning Fuel Cleveland show. A self-published author, his work features in global motorcycle publications, exemplifying his artistic and community-driven contributions to the industry.
The Influencers
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Kissa Von Adams
Kissa Von Adams is a writer, model, and burlesque dancer, as well as a passionate Harley-Davidson Dyna Lowrider rider. A key figure at events like Sturgis and Daytona Bike Week, she is both an influencer and cultural shaper in the American motorcycling community.
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CJ Barham
CJ Barham, the visionary behind the exhilarating Concrete Cowboys motorcycle stunt team, has redefined stunt riding with unmatched flair. Known for their gritty and bold performances, CJ and his crew captivate audiences at major events nationwide, leaving fans in awe.
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Jacqui Van Ham
Jacqui Van Ham, a trailblazer in the motorcycle community since the 2000s, has excelled as a moto-blogger, Brand/Product Specialist, and Race Announcer. Featured on Classic Bike's cover, she’s a respected figure in a male-dominated field, advancing women's roles in live Motorsports events and the motorcycle industry.
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Kevin Teach Bass
Kevin “Teach” Baas, a Minnesota shop teacher, inspires students through his chopper-building classes, teaching hands-on skills and fostering passion for motorcycles. Actor Jason Momoa gifted Baas his first Panhead, which he’ll rebuild for his son. Baas is celebrated for his dedication, leaving a lasting impact as a caring educator.