VTC Industry News

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Lon Nordbye Lon Nordbye

The V-Twin Marketing Paradigm - How to Build Massive B2C Demand Without an In-House Team

For decades, V-Twin manufacturers have relied on the distributor-dealer network to market their parts. But as growth plateaus, the industry is realizing a hard truth: independent builders are master mechanics, not marketing agencies. Discover why relying on the catalog is costing you market share, and how to build a Direct-to-Consumer marketing engine that drives targeted riders straight to your dealers.

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